This report provides a review the extant social science research on kauri dieback (KDB), identifies key insights and social science knowledge gaps, and provides recommendations for future research and investments.
62.3% increase in awareness and valuing of kauri, 36% increase in knowledge of KDB and the willingness to engage in Kauri protective behaviours. There is also an overall trend showing that cleaning station design significantly increases behavioural compliance. An initial increase in the perceived seriousness of KDB between 2012 and 2016 (19%) followed by a decline in 2019 by 3%. Findings also show that different groups may differ in their view of KDB and its seriousness depending on their level of identification to a particular activity.