Factors influencing public responses to Kauri Dieback control measures
Identifying factors that influence peoples responses, perceptions and attitudes towards kauri dieback controls.
Overall high level of awareness (75.7%) and past compliance with stations (88.9%) and track usage (78.2%). Lower compliance amongst younger visitors, the less educated, visitors outside AKL and those of Asian, Maori or Pacific ethnicities. Lower rates of awareness did not necessary translate to lower compliance. A focus on positive messaging and publicize compliance rates to reduce scepticism and demonstrate positive social norm. Education is clear and minimise the perceived threat to activities.