A review of kauri dieback signage noting strengths and weaknesses. Basing evaluation on scientific literature and best practice.
Implementing changes based on hazard communications theory could increase the effectiveness of signage. Some current elements are good practice. Some improvements recommended (e.g. use of a signal word; cause and effect messaging). International research suggests that normative messaging is effective. Awareness is not the issue but more about understanding the beliefs and the psychology of compliance.